It is through fundamental analysis that we can know the financial weakness of a company before the true picture is showed in income statements.
It is really not surprising that the short-sellers target on companies detected with obvious financial weakness before markets take note of the conditions. They are "evil" only because they detect and exploit the weaknesses hidden away from public.
They are the makers of efficient markets.
It is through fundamental analysis that we can make decisions (not short-selling, but avoiding) before the market price actions.
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